Eric Leong’s Radical 2015 Toyota Prius Design Study

As part of last year’s Toyota Design Internship, industrial designer Eric Leong produced this interesting take on the fourth-generation Toyota Prius for the year 2015.

By acknowledging that wind resistance is one of the key factors in improving vehicle economy, Leong’s Prius III hybrid is extremely slippery. Described by the designer as moving, “through [the wind], not into it”, this design study channels air over its surface through a series of vanes.

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Toyota Prius C Hybrid Concept will Spawn a Production Model in 2012

Along with the new Prius V minivan, the Detroit Show also welcomed the world premiere of the Prius C Concept, which will provide the inspiration for the next Prius Family member that Toyota plans to launch in the first half of next year.

The Japanese automaker said that the production version of the Prius C will be smaller, more affordable and with even greater fuel efficiency than the regular Prius. According to Toyota's claims, the Prius C will deliver the highest mpg of any available hybrid model without a plug in North America.

"The Prius c Concept, with c representing a “city”-centric vehicle, will appeal to young singles and couples who want an eco-sensitive, high-mileage, fun-to-drive Prius," Toyota said in a statement.

The Japanese company did not provide any other details on its entry-level Prius concept.

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